The Best Strategies for Attracting Veterans to your Company

They served our country so it’s only fair that we serve them back by giving them fair opportunities for bettering themselves and their loved ones by offering them strong career opportunities.

Their time in the military has strengthened their discipline, motivation, problem-solving, along with many other qualities that will prove to be invaluable to your company.

With that said, it’s best that you work on your recruiting strategy so that you’re in a position to best attract qualified veteran candidates to your organization.

To help you out, we’ve laid out the best strategies for attracting veterans to your company.

  1. Take the time out to better understand the MOS (military occupational specialty code) of the candidates you want to attract

Take the time out to better understand the MOS (military occupational specialty code) of the candidates you want to attract

If you want to be able to bring in military people, then you have to be able to speak their language.

The military doesn’t have Marketing Managers and Software Engineers, so it’s up to you to understand the different occupations so that you know which positions would be the best fit for what you’re looking for.

For starters, a military occupational specialty is a nine character code used in the Army and Marines to identify a specific job.

Here is a link to a site where you can get a complete list of codes along with their corresponding occupations.

  1. Join online veterans’ groups

Just like in normal recruiting, social media is going to be your strongest ally.

That’s why you should take the time to join a variety of professional groups on LinkedIn and Facebook devoted to veteran issues and topics.

If you want to take it a step farther, consider creating a veterans interest group for your own company so that your veteran employees have somewhere to go whenever they need to network or discuss certain topics.

Here are some examples to help you get started:

  1. Leverage team members with military experience for referrals

Leverage team members with military experience for referrals

Sometimes your best source of veteran talent can be the people sitting just a few feet from you. Most companies should have at least some employees with a military background, try asking them if they know anyone that would be a good fit for any open positions.

To motivate them even more, consider offering them a monetary incentive for each military professional they refer that is successfully placed.

  1. Use existing government and private initiatives

In the same vein as online professional groups, there are also many great avenues already out there that can bridge the gap between your organization and qualified veteran applicants.

To give you an idea of where to start, here are some sites that can help direct you to where you want to go.

  1. Make sure that everyone knows that you’re looking for veterans

Whether you’re going to a networking event, conference, or a general meetup, make sure to mention that you’re looking to bring in some veteran talent. People are always talking and will be happy to pass on information that can help veterans.

Another strategy is to post information on your website’s careers page about being open to hiring military vets, as well as using posts on Facebook, Twitter, and LinkedIn as a separate strategy to get the word out.

  1. Avoid any questions that could be deemed problematic

As curious as many civilians tend to be regarding details surrounding the realities of life in the military, do your candidate a favor and avoid these types of questions. They can be upsetting for the candidate or possibly leave them with a bad impression of your company.

This is because the realities of military life may involve very traumatic memories for the veteran that can be bothering whenever they’re asked to recount a situation.  That’s why you should keep it to surface questions relating to their professional experience.

  1. Have a careers page specifically made for veterans

Although it may seem like a big move at first, you’d be following the steps of many big name brands that have also chosen to make entire careers pages specifically for veterans.

Here’s a list of some great examples:


Veterans have many professional skills that would prove to be beneficial for any employer, that’s why you need to take a serious look at developing your strategies for attracting military veterans to your organization. Not for publicity, but for tapping into a frequently overlooked pool of quality talent.