As Google plans for a June 2017 launch of their new job search feature, Google for Jobs, the rest of us are left wondering what happens now that the 800-pound gorilla has joined the game. While some may feel a sense of panic and uneasiness, in learning about how it will work for job seekers, there are reasons to be excited and curious for recruiters.
Why Google for Jobs?
Google CEO Sundar Pichai announced Google for Jobs at their developer conference on May 17th and explained how they plan to improve the connection between job seekers and employers.
In order to win in the job search space, you must be able to connect job seekers with the RIGHT opportunities. Google feels that with the right search algorithm and the massive amount of data they collect through search, they’ll be able to do just that. As Pichai explains, “The challenge of connecting job seekers to better information on job availability is like many search challenges we’ve solved in the past.” Some of the search challenges that come to mind could be their work with searches on a local level, flights, and travel, etc.
How does Google for Jobs work?
As it appears now, Google for Jobs will work through search algorithms and aggregate open positions from around the web. The problem with current job board algorithms is that they tend to generate search results with relevant job titles, but results may be too broad and not always applicable to the job seeker.
Google for Jobs will utilize machine learning and the keywords found in position descriptions, rather than job titles, in order to categorize and group jobs for the searcher. As Google scours the web to locate the right list of jobs for a particular search, listings will be pulled in from major industry players like CareerBuilder, Linkedin, Monster, Facebook, Glassdoor, and others. While there’s an unusual amount of partnership being displayed, it does make sense. If Google redirects targeted traffic back to listings on Monster or any other site it pulls from, then that should increase the amount traffic and potentially qualified candidate applications.
How can Recruiters Prepare for Google for Jobs
If Google can successfully direct job seekers to the right openings, then recruiters could start to see increases in the number of applications received per position. Here are a few ways to prepare for what may be on the way.
- Ensure Your Hiring Process is Mobile Friendly
According to Google, up to 60% of search traffic comes from mobile devices. Is your career site mobile ready? Having a more mobile friendly recruiting process may have already been an action item for 2017, and with Google for Jobs on the way, it should move to the top of your list.
- Attention to Employer Branding & Social Presence
With more eyeballs on your listings, expect more searches on the culture, credibility, and history of your company. Now is a good time to work on your social channels, update bios, update pictures, and add videos into the mix to improve the content that’s floating out there.
- Ensure Your Screening Process is Efficient and Effective
Moving candidates through the hiring process quickly is always the goal of the recruiting team, but it will be even more important if volume increases. It’s also worth noting that Google for Jobs plan is to send the right candidate to the right position, so employers could potentially be faced with more high-quality candidates than they’re typically used to.
Recruiters will want to continue to personalize the hiring process as much as possible, especially with high-quality candidates. An effective way to streamline screening and provide a better candidate experience is to utilize pre-recorded video interviews. This solution removes the hassle of scheduling and conducting phone screens and allows selected candidates the chance to answer pre-selected questions through video when it makes sense for them.
Recruiters can then spend more time with only the candidates who have done well enough in screening to move to the next step in the hiring process.
As we noted above, the preparation tasks here could have easily been on any recruiter’s list for 2017. However, the arrival of Google for Jobs could be the impetus needed to finally tackle those needs.
What are your thoughts on Google for Jobs? Are you expecting much will change immediately or will it be more gradual? Let us know by tweeting @goWepow.