By now, most recruiters have done their fair share of dabbling in the world of social recruiting. Whether their toes have tested or they took a full plunge into the waters of recruiting on Facebook and Twitter, that’s as far as many go. And while those channels are still valuable, there’s another that recruiters should focus on – Instagram.
If you weren’t aware, Instagram usage is only increasing. Of the 600 million active Instagram accounts, 400 million are active every day. Here are a few more stats:
- Six in 10 online adults have Instagram accounts
- There are 16,600,000 Google searches for “Instagram” per month
- 95 million photos and videos are shared on Instagram per day
Why should these stats matter to recruiters?
With such a large and active audience on Instagram, recruiters should be salivating at the opportunity to build a targeted community. However, simply creating your account won’t be all that’s needed to connect and grow your audience.
5 Tips for Attracting Candidates to your Instagram Account
- Follow the Followers from Competitors
One great and effective option for recruiters is following potential target accounts. When you follow an account on Instagram, the user will get a notification that you’ve followed them, which could trigger a follow back. Instant win.
So, how do you find them? Chances are that some of your competitors or similar companies have either general or career related Instagram accounts with a growing community already. You can find those accounts and open up a list of their followers, who you’ll then be able to follow. We suggest building a list of those accounts to periodically log in and follow from their following list.
- Search Industry and Event Hashtags
Instagram users are able to tag their photos with searchable hashtags. If you’ve searched for a specific hashtag on Twitter, it works similarly on Instagram.
Hashtags on Instagram are big during conferences, expos, and other industry events. You should know when those events take place and what the official hashtag is, even if you won’t be in attendance.
In the example below, we’re sharing a search for the hashtag #HRtechconf, which is used at the HR Tech Conference. When you type in a search, Instagram will show you how different hashtags are similar to your search and how many posts include that hashtag. Once you click on the desired tag, all of the photos and videos will be visible. You can then click through the posts that interest you and follow those that you’d want in your community.
- Include Industry and Event Hashtags in Your Posts
Just as you’re searching for relevant hashtags on Instagram, so are passive and active job seekers. Make sure that all of your posts include the important industry hashtags to increase the likelihood of your posts being found.
The same goes for when you’re attending an industry event. Don’t forget to post your pictures and videos of your experience and use the specific event hashtag. If you’re not in attendance, you can still include that hashtag to get yourself into the stream.
- Get Your Employees Involved in Instagram Posts
An amazing way to paint a realistic picture of what it’s like to work at your company is to gain employee involvement in the Instagram account. Coming up with great content continuously on Instagram can be a struggle, so you’ll appreciate the ideas and extra posts to add into the mix.
Ask employees to capture pictures or videos of a positive aspect of their job. Some examples include:
- Team/group photos
- A cool work lounge that’s near their desk or office
- The products they’re working on
- Great restaurants or bars they visit for lunch or after work with coworkers
- The view from their workspace (either of the office or outside)
Make sure they send in the ideal caption for the image or video, which you’ll have final say on editing. You’ll also want to make sure you add in the right hashtags.
Along with providing potential candidates a look into the company, employees will feel compelled to let friends know their picture was featured, which is sweet exposure.
- Focus on Quality, Not Quantity
Other social channels like Twitter push an emphasis on tweeting in volume and ensuring what you write is found in search streams. Instagram doesn’t work that way.
Rather than focusing on a new picture every day, try to work 2-4 great photos in each week. Come up with categories that will help keep content varied. Here are some ideas:
- Employee spotlight photos (mentioned in #4
- Pictures from industry events that you’re attending
- Capture images from any volunteer work that your company does
- Any awards or major recognition for the company or specific teams
- Pictures from career fairs and the company booth or set up
The key here is to keep content varied and show pictures as they happen if possible. Instagram should be instant.
As you grow your audience, you can tweak your growth and content strategies as you see fit. As you find out what works best, you can easily scale those methods up.
Let us know what you think and what works for you by tweeting us at @goWePow!